Most Canadian SMEs in this industry find that while selling to Canadian government agencies is a critical part of their business –especially for credibility with other customers – the reality is that to survive and grow they must sell internationally. The U.S. is always an important market that can’t be ignored but the shift in geopolitics means a strong focus today on overseas markets as well, which entails very different business development strategies than selling in North America.
The Certificate in Executive Defence Industry Studies program goes into great depth about how to do this, with seasoned international industry executives sharing their knowledge and experience from the trenches –what really works and what doesn’t. Learn more about it here: